29 Feb '12, 2pm

Client Horror Story: Are You Sitting Down? We Changed Our URLs!

Client Horror Story: Are You Sitting Down? We Changed Our URLs!

The moment you hear your client say these words, your SEO radar goes on alert: “Are you sitting down?” In other words, beware of what clients decide to do on their own when you’re at a conference . Upon returning from SES San Jose in August 2009 and embarking on a conference call with the client team, I sat down. Here’s what followed: “While you were gone, we decided to change our URLs from underscores to hyphens as word separators. We know we should have talked with you first and that we’re going to take a hit, but we decided to just get it done. IT had time to do it, so we jumped on it.” A Little Hyphens vs. Underscores History I began working with this corporation at the beginning of 2009 but with a different division and website. Our engagement commenced with an audit as we planned design and optimization of a new site, including information architecture and URL struct...

Full article: http://www.searchenginejournal.com/client-horror-story-ar...

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