29 Feb '12, 2pm

7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

A great landing page can easily increase conversion rates between 100 and 300 percent. The process to getting a great landing page is deceptively simple and endlessly iterative: analyze, design, launch, test, repeat. Marketers across the spectrum of experience face similar challenges. Seasoned marketers hit diminishing returns while novice testers struggle with where to start. These seven low cost or free tools will help you find fresh ideas for testing and make it easier to get those ideas into market more quickly. You can try them all for a grand total of $157. ClickTest Analytics answers the question “Where do users actually click?” But, what about the question “Where do users want to click?” It’s a seemingly simple question that can reveal a lot about how well your two-dimensional image propels people into your site and what is perceived as the most prominent part of y...

Full article: http://searchenginewatch.com/article/2155919/7-Free-or-Lo...

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