29 Feb '12, 10am

Google+ Local Marketing Pilot Programs for Large Brands Show Promise

Google+ Local Marketing Pilot Programs for Large Brands Show Promise

Google may have abandoned relevance for an aggressive social media power play when it began prominently displaying Google+ pages in search results . Content recommended by friends and acquaintances is often more relevant than content from strangers, according to Google. Assuming Google+ continues to gain traction, theoretically this shift makes sense. Thankfully, opportunity knocks for your brand locations. Whether you agree or disagree with the changes, opportunity abounds for the nimble brand that embraces Google+. Conversation Marketing’s “Google Plus Box Ranking Factors Report ” goes into great detail about the factors that influence rank for anyone interested in the nuts and bolts of how Google decides what is relevant when it comes to Google+ pages. Disclaimer: expect the ranking factors to change early and often. Start Leveraging Google+ Pages Today for Quick Wins M...

Full article: http://searchenginewatch.com/article/2155902/Google-Local...

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How Mobile, Social & Trust Are Shaping Local Search Usage [Study]

How Mobile, Social & Trust Are Shaping Local Se...

searchenginewatch.com 29 Feb '12, 6pm

The prevalence of tablets and mobile phones is shaping local search, with 64 percent of tablet users and 45 percent of mob...

Bing Testing New, Google-y Local Search Results

Bing Testing New, Google-y Local Search Results

searchengineland.com 01 Mar '12, 6pm

If imitation is the sincerest form of flattery, the folks at Bing Local are paying Google a very nice compliment with a ne...

How Business Names Might be Used by Google in Local Search Ranking Signals

How Business Names Might be Used by Google in L...

seobythesea.com 28 Feb '12, 2pm

Since McDonalds is so short a business name, the query used as part of the webscore might be expanded to [mcdonalds warren...

Non-Google Link Strategy: An Example of Stealth Link Marketing

Non-Google Link Strategy: An Example of Stealth...

searchenginewatch.com 29 Feb '12, 12pm

My prior column "Link for People, Not Search Engines ," was met with a few favorable responses and responses asking for mo...

SMX Live: Does Google Favor Brands? An In-Depth...

seroundtable.com 28 Feb '12, 9pm

Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool. Feel free to ask questions or ...

March 04th, 2012 - “Local Delights” with Chef E...

whatshappening.sg 01 Mar '12, 5pm

Learn how to whip up a few local dishes with Chef Eric low, who will be teaching his signature dishes such as Ayam Pangang...

Here’s What Facebook’s Timeline Looks Like for a Local Business

Here’s What Facebook’s Timeline Looks Like for ...

smallbusinesssem.com 29 Feb '12, 8pm

I think the new Timeline-based Page offers a much more visually compelling experience, and gives businesses the chance to ...

Dominating Local SEO: So what steps should Pepe...

seochat.com 28 Feb '12, 1pm

Yesterday I introduced you to John Pepe, owner of Pepe Tile and Installation. He comes up in the number two position for a...

Search Engine Guide: Search Engine Marketing an...

searchengineguide.com 04 Mar '12, 5pm

I've talked before about how Google might have cracked the code on qualified sales leads through search. Somehow, sites ar...

Google – Getting Into The 2012 Election: Google is moving into the political scene. They’ve launched a Google+

Google – Getting Into The 2012 Election: Google...

seo.com 02 Mar '12, 8pm

Recently Google hired a outside polling company to find out how many people were interacting with politics online (using d...

Optimizing Search Engine Marketing For Seasonal Opportunities

Optimizing Search Engine Marketing For Seasonal...

searchengineland.com 29 Feb '12, 8pm

Many in-house search marketers operate within a seasonal framework, whether a retail high season culminating in Christmas,...

Now Is The Time To Take Your Local Business Mobile

Now Is The Time To Take Your Local Business Mobile

searchengineland.com 05 Mar '12, 4pm

See above for a list of the most popular mobile apps for local business searches. While your local business is probably al...

Search Engine Marketing Wrap-up March 4

Search Engine Marketing Wrap-up March 4

pandia.com 04 Mar '12, 12pm

The latest news from the world of search engine marketing and optimization. Learning SEO? Here are some tips State of Sear...