29 Feb '12, 7am

Groupon Buys Travel Search Site Uptake Mostly For Headcount

Groupon Buys Travel Search Site Uptake Mostly For Headcount

Co-founded by Yen Lee, who was GM of Yahoo Travel, UpTake describes itself as a “travel search and discovery site.” It’s aggregating consumer reviews and listings information from many travel sites to attempt to create a trusted destination to begin travel search. Content comes from Expedia, Fodors, goCityKids, Virtual Tourist, TripAdvisor, Citysearch and Yahoo, among others. The site analyzes and applies sentiment analysis to the content of reviews to be able to call out attributes like “pool,” “kitchen,” “babysitting” or “oversized rooms.” It also presents ratings from third party sites side-by-side so that users can gain a consensus view of the hotel’s quality and service.

Full article: http://searchengineland.com/groupon-buys-travel-search-si...

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Our March Lookbook is up on site too!

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