29 Feb '12, 6am

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

I use the search query report for gathering negatives I had missed, and to find ideas for entire classes of negative keywords. This all started when I found "honeymoon with a stranger" in a search query report, found out it was a movie title, and got the idea to search IMDB for other titles containing honeymoon. Suddenly I had "zombie honeymoon", "honeymoon for three", and a large variety of other keywords in my negative keyword list. I saw lots of honeymoon resort ads showing for these queries, and realized not too many people were using this method, and started thinking of other ways to find negative keywords.

Full article: http://www.seomoz.org/blog/negative-keywords-for-positive...

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Finding keywords | Wordtracker via @wordtracker

Finding keywords | Wordtracker via @wordtracker

wordtracker.com 05 Mar '12, 1pm

can give you great ideas for creating content. Your site visitors are likely to have a ton of questions about all sorts of...