28 Feb '12, 9pm

How MyPod Studios Is Building A Successful Online Video Platform Through Curation

A: The most important thing that it does is provide the viewer with a sense that they’re not wasting their time. In an “anything goes” environment, you really have no idea what you’re going to come across – someone taking a video of themselves singing, maybe a video of some other guy shopping for fruit. Really, it could be anything. That’s fun for awhile, I suppose, but coming across something that’s interesting is just pot-luck. By keeping MyPod a gated community, the viewers understand that everything on our network has been seen and pre-qualified by our team, so they can be more certain that their time spent with us will be spent watching more enjoyable content. There is a distinct trust that has been built between our visitors and our editors.

Full article: http://www.reelseo.com/mypod-studios-online-video-platfor...

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