28 Feb '12, 6pm

Google is checking your conversions--are you?

In the old days, often you would see print ads that said "Call 800-555-6666 and ask for Alice." But there was no Alice. Alice meant that the caller has seen the ad on page 27 of So-and-So magazine dated March 12. Now understand--there might have been five interactions before that ad finally got that customer to pick up the phone. No matter. Let's at least start by tracking the last one, which most companies still don't even do.If you can set up a way to track where people are coming from, you'll be miles ahead of your competition, because you'll be able to calculate what works and what doesn't. So, how do you do the exact same thing online? Different businesses use coupons and other methods to tie offline sales to online activities, but let'd look at just one simple way to pull off an online version of the Alice trick: Use a special phone number on your Web site that is li...

Full article: http://www.searchengineguide.com/mike-moran/google-is-che...

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