28 Feb '12, 5pm

Why Entity Search Will Be Controlled By Social Media

Why Entity Search Will Be Controlled By Social Media

It seems as though everyone has written an article about Pinterest. No, this is not really a Pinterest article, but I too, have written an internal POV for clients of Resolution Media as well as collaborated on a tool for brands to effectively capture their audiences on Pinterest . What fascinates me about Pinterest isn’t the platform. Really, it’s the new level of data that may emerge from it and the direction social search may be headed. Entity Search Is The Future Of Search First, let’s review an important breakout area of search called Entity Search. I suggest watching Dan Shure’s video about entity search for a good explanation. Basically, in a nutshell, what Google is doing is creating a new database separate from their text index that consists of entities and attributes. The example that was given in Mashable was “Monet”. Type that into Google and not only will you ...

Full article: http://searchengineland.com/why-entity-search-will-be-con...

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