28 Feb '12, 2pm

How to Implement Video Microdata for Google

How to Implement Video Microdata for Google

The semantic web has been talked about forever but until recently it was all talk and not much action. Adoption rates of RDFa, microdata and other structured data types has been slow due to there being little added benefit to adding them to pages. Search engines, and in particular Google, have begun using the data in rich snippets. In the past search engines have managed to drive adoption of similar technology. Robots meta tags and robots.txt are two examples of search engines affecting adoption of technology due to their position in the content discovery paradigm. What is a Schema? Schemas are HTML tags webmasters use to markup their pages with machine readable language describing the content on the page. The markup can be read and understood by major search providers and other crawlers or programs. Webmasters use the schema.org vocabulary to add structured data about the...

Full article: http://searchenginewatch.com/article/2155518/How-to-Imple...

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