28 Feb '12, 2pm

How Business Names Might be Used by Google in Local Search Ranking Signals

How Business Names Might be Used by Google in Local Search Ranking Signals

Since McDonalds is so short a business name, the query used as part of the webscore might be expanded to [mcdonalds warrenton virginia], and that web search gives us an estimated result count of 1,690,000. But, there are two McDonalds in the area considered, so that number might be reduced by half. The patent tells us that where there are x business listings in an area that have the same business name, that the webscore for each of the businesses in that area might be 1/x. In my local example, that would mean that each McDonals would have a webscore of 1,690,000/2, or 845,000. If there were 10 McDonalds in the area, it would be one tenth of the raw score, or 169,000.

Full article: http://www.seobythesea.com/2012/02/business-names-local-s...

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