03 Jul '14, 1pm

What Local Business Leaders Must Know About Search Engines And SEO

When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses. How Businesses & Search Engines Have Evolved As a business leader, you must be aware that the style and method of selling has changed in recent times. Just as the fax machine, cold calling and advertising flyers revolutionized selling in an earlier era, there’s a new kid on the block that has transformed the way customers are making purchase decisions today — and it’s called Google. Pause for a minute to think about the way your customers are now shopping for your product, or deciding to order your service. Where do they begin? Why, by researching your company and what you offer on the internet, ...

Full article: http://searchengineland.com/business-leaders-must-know-se...

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