02 Jul '14, 6pm

'Google removing author pictures from search: Your input?' by @DevSEOChat

'Google removing author pictures from search: Your input?' by @DevSEOChat

Maybe it was negatively affecting AdWords CTR. Google wants more eyes on knowledge graph. Now that x number of people are using authorship, they care less about incentivizing it’s use or perhaps it started to lead to spammy usage. It detracted from the CTR of the ranking algorithm. Shouldn’t position 1 get more clicks than position 2? What if it weren’t the case due to an author image? Google wants to push personalized searches even more and the inclusion of images in those searches actually detracted from this. People would click on personalized search results much too often compared to regular results. They want them to be “blind” to it, by making it visually more integrated. Google is making big changes to Google+ and how it is integrated with other Google products. There are more big changes coming!

Full article: http://www.seochat.com/c/a/google-optimization-help/googl...

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