23 Jun '14, 11am

7 Ways Content Marketing is Like a Relay Race

7 Ways Content Marketing is Like a Relay Race

Earlier this month, I laced up my sneakers and hit the road with 11 teammates to run the Ragnar Relay from Madison, Wisconsin, to Chicago, Illinois, covering 196 miles in just more than 34 hours. As I've written previously , I think you can find a lesson in just about any scenario, and the Ragnar was no exception. Here are seven takeaways that relate to content marketing that crossed my mind before crossing the finish line. 1. Start With a Training Plan One does not simply walk into Mordor ; similarly, one does not typically up and run any type of race without some training. The same preparation is required to execute effective content marketing. Successful content is born out of a well-planned strategy. Map out your future content through an editorial calendar and note the key milestones for your projects. Having a goal in sight will keep you and your team focused on the ...

Full article: http://searchenginewatch.com/article/2351405/7-Ways-Conte...

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