31 May '14, 11pm

Shareaholic Study: Most Social Referrals Came From YouTube, Google+, and LinkedIn by @johnrampton

Shareaholic Study: Most Social Referrals Came From YouTube, Google+, and LinkedIn by @johnrampton

Referrals from YouTube have the lowest average bounce rate (43.19%), the most pages per visit (2.99) and the longest visit duration (227.82 seconds). Shareaholic’s study found video watchers are welcome to the idea of visiting links within video descriptions if they complement the YouTube video they just watched. Shareaholic also suggests since YouTube visitors are used to spending minutes, even hours, consuming content they don’t mind taking a bit of extra time to discover further content they have been linked to.

Full article: http://www.searchenginejournal.com/shareaholic-study-soci...

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