31 May '14, 6pm

Assembling the Big SEO Puzzle One Small Piece at a Time

Assembling the Big SEO Puzzle One Small Piece at a Time

Tweet I've always said that SEO is really about baby steps. While there are almost always some easy big wins when dealing with a site's architecture, for the most part, successful SEO is a combination of hundreds of different things. On algorithmic signals alone, there are over 200 that factor into how a page ranks. That number may or may not include local and mobile signals. Then add on top of that usability and conversion optimization, you're easily looking at several hundred individual issues that can, and often do, effect how your site performs against your competitors. Can you optimize for all of these signals overnight? In a week? Over the course of a month? Generally, no. It takes years. And that's assuming all the issues are static, but they are not. They evolve, change, disappear and new issues appear on a regular basis. Some of the signals are page specific, some...

Full article: http://www.searchengineguide.com/stoney-degeyter/assembli...

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