30 May '14, 7pm

Broader views and faster action for marketers: Google Analytics Premium integrates with DoubleClick Digital Ma...

Display campaigns are typically used in the upper funnel, so they don't get credit in simplistic last-click attribution models. But better attribution models can give full credit to display and other top-of-funnel marketing tools. With the DoubleClick Campaign Manager integration you can link your DoubleClick Campaign Manager campaign information into Google Analytics Premium reports, Multi-Channel Funnels (MCF) and/or Data-Driven Attribution (DDA), and as a result, you'll see a much more holistic view of how display works together with other channels to drive site engagement and conversions.

Full article: http://analytics.blogspot.com/2014/05/broader-views-and-f...

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GA Blog: Broader views and faster action for ma...

analytics.blogspot.com 30 May '14, 7pm

Display campaigns are typically used in the upper funnel, so they don't get credit in simplistic last-click attribution mo...

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