30 May '14, 5pm

Better data, better decisions: Enhanced Ecommerce boosts shopping analytics

Enhanced Ecommerce is designed to keep pace with the remarkable rise of online retail, which grew another 30% year over year in 2013 . Digital data has played an essential role in that growth, offering deep insights into shopper behavior and letting retailers make smarter decisions. But needs are rapidly increasing and retailers are requiring more sophisticated and comprehensive analysis tools to understand shoppers and product-level performance. With the launch of Enhanced Ecommerce, we’re providing these tools.

Full article: http://analytics.blogspot.com/2014/05/better-data-better-...

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