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Hitting a Home Run with Linked In PPC - - my latest on @senginepeople #ppcchat cc: @LinkedInMktg

Hitting a Home Run with Linked In PPC - - my latest on @senginepeople #ppcchat cc: @LinkedInMktg

Cornerstone 1 : They mined their customer database for the job titles of their current customers & prospects. They looked at their current customers to determine which industries were most successful for them. They had a very active LinkedIn presence through their CEO and company page, so they were already participating in several groups. From launch we had a VERY good idea who we wanted to reach. Cornerstone 2 : Their message was the equivalent of SEO is Dead for their industry. Think of anyone in SEO and how they react to someone telling them SEO is dead? Whether they agree or disagree, everyone has an opinion and swears their opinion is right. What is the SEO is Dead equivalent to your customers? What really grinds their gears/revs them up? This is the kind of ad copy you need. Cornerstone 3 : We took their best-performing offers from Google AdWords & Bing, tweaked them...

Full article: http://www.searchenginepeople.com/blog/hitting-a-home-run...

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