30 May '14, 1pm

Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords

Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These questions are unfortunately relevant — for certain product categories, Google’s search engine results pages (SERPs) are filled with links to counterfeiters utilizing copyright-infringing photos. Take the product category of [Dresses > Formal Gowns]. A significant percentage of sponsored ads on the SERPs promote the sites’ of counterfeiters, especially for queries related to [prom dresses]. It is not terribly difficult to identify the copyright-infringing sites that are among the top bidders for [prom dress]-related sponsored ads. Simply check the sites that are buying their way to the top of the search engine...

Full article: http://searchengineland.com/counterfeiters-commonplace-go...

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