30 May '14, 1pm

Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives

Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives

Recently I changed jobs, and took somewhat of a different direction. I went from an agency doing paid search for many clients to providing search strategies for a large international company. Having worked for an agency for most of my paid search career, the shift has been a bit of an adjustment. The first few days were a sea of acronyms, new faces, and trying to navigate my way around the large campus. Going from juggling multiple clients to having just one large one has required me to adjust a lot of what I did on a day-to-day basis. However, the same main principles apply – whether you're an agency managing a paid search account or working with an agency that manages it, ensuring the client's accounts are optimized and performing at their highest level is the bottom line. Taking paid search agency experience and applying it inside a company has been interesting and chal...

Full article: http://searchenginewatch.com/article/2347405/Working-With...

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