30 May '14, 1pm

4 Mistakes Agencies Make to Lose Clients

4 Mistakes Agencies Make to Lose Clients

Client retention and getting new business are two of the biggest challenges most agencies face. How many clients have you lost this year? What was the main reason? As someone who owned an agency for 15 years, I have a pretty good idea of what works and doesn't work when it comes to meeting with clients, pricing and writing proposals, closing deals, executing the strategy, and (most importantly) keeping clients long term. Building relationships and great customer service drive agency success, but there are three common mistakes made when pitching a proposal to a client and one major mistake which cause clients to cancel. This post will highlight four of the biggest mistakes agencies make, from the initial introduction call, to presenting the proposal, to servicing the client, delivering results, and keeping them happy. By minimizing these mistakes, you will win more busines...

Full article: http://searchenginewatch.com/article/2347411/4-Mistakes-A...

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