30 May '14, 12pm

How to Use Precision Based Remarketing Lists: Part II by @seocompanymiami

How to Use Precision Based Remarketing Lists: Part II by @seocompanymiami

The dynamic remarketing campaign was used in 11 different conversion paths according to the above screen shot, and you can see how the campaign is almost always used in the last two interactions. This is a sign that the campaign is doing its job well because the whole idea behind dynamic remarketing is to remind the visitors who were about to convert that they should return to the website to finalize their shopping. The ads are structured according to the pages the groups of visitors (who are thrown into remarketing lists) have navigated to. Ideally, your ads are going to show ads relevant to the user’s interest based on the content they’ve seen on your site. In this case, we made ads that were based on brands according to the different product pages the remarketing list members have viewed.

Full article: http://www.searchenginejournal.com/use-precision-based-re...

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