30 May '14, 11am

Is comScore's Google Search Share Data False? Not Exactly

Conductor this week released a whitepaper, "Why You Shouldn't Trust comScore's Numbers for Search Engine Market Share [Data] ". It raises the issue that comScore's search share data they release monthly is incorrect, based on Conductor's own research of 100 million organic search visits. I spoke with both comScore and Conductor to get to the bottom of the discrepancies and why that the data between the two is so different, especially with Conductor's data seemingly more closely in line with what many webmasters also report seeing. Conductor's study covered 100 million organic search visits across 63 different sites. While the search visits number is high, the number of sites used is a small sample size. Nathan Safran, director of research, Conductor, feels that the sample size is large enough with the large number of visits covered. "I'm not aware of any comparable study o...

Full article: http://searchenginewatch.com/article/2347407/Is-comScores...

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