29 May '14, 9pm

Two Links, Different Anchor Text, Same URL: Does it Matter to Google?

Two Links, Different Anchor Text, Same URL: Does it Matter to Google?

In his latest Webmaster Help video, Google's Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text. Why might you link to the same page twice with different anchor text? It could be a situation where you link to an article multiple times within a blog post, or perhaps you end up linking to the same URL via your site navigation and within your body text of a page on your site. Before answering the question, Cutts said thinking about the amount of PageRank or the anchor text that will flow from multiple links on a page is the equivalent of "dancing on the head of a pin." He emphasized that there are far more important things you should worry about when devising your SEO strategy, such as site architecture, user experience, site spee...

Full article: http://searchenginewatch.com/article/2347404/Two-Links-Di...

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