29 May '14, 6pm

Mobile Search Advertising and Call Analytics – Webcast on Tuesday

Speakers Jeff Braislin and Tim Graber of Marchex will present “Increasing Mobile Performance Through Advanced Call Analytics .” Calls driven from mobile search advertising are on the rise with as much as 70% of mobile search conversions occurring over the phone. Learn how to accurately attribute mobile advertising driven phone calls to the channel, advertisement, and keyword for generating the call, and best practices for driving and measuring inbound calls.

Full article: http://searchengineland.com/mobile-search-advertising-cal...

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