29 May '14, 4pm

Global Marketing: 5 Common Mistakes to Avoid by @Lingo24

Global Marketing: 5 Common Mistakes to Avoid by @Lingo24

Additionally, many users who access foreign language websites place more trust in websites written in their own native language. A survey by Eurobarometer found nearly half of internet users in the European Union visited foreign language websites (typically English) at least occasionally. Only 18% said they would frequently buy online in another language however, and 42% said they would never buy online in a language that was not their own. Localizing your website and social media presence can really help you reach out to international markets. A fully localized site with a country code top level domain such as .fr for France can also help engender trust by giving your site a local feel and boost your search engine rankings in local searches.

Full article: http://www.searchenginejournal.com/global-marketing-5-com...

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