29 May '14, 4pm

The Profit-Driven Marketer: Setting a New Standard for Performance

What if your search investment could could be managed as a profit center? A growing cadre of performance marketers are rethinking digital advertising basics like KPIs, budgets and customer journeys–all while driving maximum business value. We’re referring to this trend as "profit-driven marketing,” and we’ve been watching from the front row as they develop paid search strategies that ignore traditional efficiency metrics and chase the dollars to win more customers. One of the central premises is the idea that sometimes marketers need to bid higher and spend more to make more. If the goal is to maximize profits, then an effective bidding strategy shouldn't be tied to a budget or cost per acquisition (CPA). For example, would you prefer an $80 CPA or a $90 CPA? The answer should be “it depends.” Perhaps the higher priced ad appears at the top of a search results page, bringi...

Full article: http://adwords.blogspot.com/2014/05/the-profit-driven-mar...

Tweets

Check out "Driving Performance", the all new is...

mercedes-amg.com 10 Jun '14, 5pm

To view this page ensure that Adobe Flash Player version 10.2.0 or greater is installed.

A soaring environmental education center sets an example of high performance:

A soaring environmental education center sets a...

The Boy Scouts of America (BSA) held the first National Scout Jamboree in 1937, when thousands of Scouts converged on the ...