29 May '14, 1pm

4 Intangible Benefits Of Content You Shouldn’t Overlook

4 Intangible Benefits Of Content You Shouldn’t Overlook

The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate, we should remember that content has intangible benefits that should be part of any ROI discussion. The idea that there are intangible benefits that extend beyond those that are measurable is especially true when it comes to content, which has become the way for marketers to reach their audience. Marketing executives are pouring money into content, and the scramble to measure content’s quantifiable ROI (only) can be shortsighted. We become conditioned to take a strict benefit measurement by what we see in our analytics and forget to consider those benefits that extend beyond what is immediately measurable. To be sure, there ...

Full article: http://searchengineland.com/4-intangible-benefits-content...

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