29 May '14, 1pm

What Search Strategists Overlooked in the New York Times Leaked Innovation Report

An Innovation Report leaked from the New York Times recently. In it, the authors chronicle the changing landscape of offline and online publishing, benchmark fierce competition, detail shortcomings and solutions, and also offer case studies, innovative strategies working mission statements to reclaim their throne at the top of printed news. Most importantly, the authors were ruthlessly introspective, revealing a number of search marketing obstacles the team has faced over the years. Check out the highlights below. 'Content is King' Mythology "Because we are journalists, we tend to look at our competition in terms of content. But... the Huffington Post is not succeeding simply because of lists, quizzes, sports coverage ... They are succeeding because of their sophisticated search ... tools and strategies , and often in spite of their content." (24) Image Credit: Digiday One...

Full article: http://searchenginewatch.com/article/2347137/What-Search-...

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