29 May '14, 1pm

Here's Why Your Editorial Calendar Isn't Working...

Here's Why Your Editorial Calendar Isn't Working...

Don't be too mad. I was lied to, as well. We all were. We were told editorial calendars were the secret to consistent blogging and to creating content our customers would love. We were told that if we just created an editorial calendar, we would write better content, faster content and that we'd fall head over heels with business blogging. But for many of us, that's not what happened. Instead we got missed deadlines, frustrations and coworkers who no longer respond to our emails. Editorial calendars, themselves, aren't to blame, though. It's our fault and how we use them. And that has to change. If your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it. You're Assigning the Wrong People If your editorial calendar isn't working, it's because you've assigned the wrong folks to do the writing. Maybe you picked your depar...

Full article: http://searchenginewatch.com/article/2347133/Heres-Why-Yo...

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