28 May '14, 6pm

Mobile SEM Strategy: How Increased Mobile Search Revenue By 1000 Percent YoY

When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down from marketing to all areas of the business including product development. I spoke with Savings.com head of marketing Seth Barnes about the move to a mobile-first strategy. Barnes said they had been focusing on improving the user experience on mobile by implementing responsive design across the site and launched an app prior to the holiday season last year. Mobile traffic grew quickly. “As mobile traffic surged, we were able to gather and analyze large amounts of data that helped us evolve our strategy to really under...

Full article: http://searchengineland.com/mobile-sem-strategy-savings-c...

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