28 May '14, 6pm

Google

(2) Anchor text may vary depending on time. Matt said, last time he looked, which was in 2009, they only counted the anchor text from the first link. But he said that may change that over time; in fact, he said it may not work that way now. This means, if you have two links to the same page from a specific page, but the anchor text in the first is different than the last, Google in 2009 would have used the first link’s anchor text.

Full article: http://searchengineland.com/googles-matt-cutts-one-page-t...

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