28 May '14, 5pm

Google Analytics

Google Analytics Ecommerce data traditionally focused on details about the purchase - transaction details, product details, and others. But, marketers today want to understand the entire customer journey. They want more details about customer behavior when looking at products, interacting with merchandising units and on-site marketing. Today we’re announcing the beta for Enhanced Ecommerce - a complete revamp of how Google Analytics measures the Ecommerce experience.

Full article: http://analytics.blogspot.com/2014/05/google-analytics-su...

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