28 May '14, 5pm

Travel PPC: Top Advertisers, Keywords & Destinations [Report]

Travel PPC: Top Advertisers, Keywords & Destinations [Report]

Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S. travel advertising, which was the seventh highest spending paid search category last year. About 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords. Those keywords averaged a 4.18 percent click-through rate at an average cost per click of $0.86, AdGooroo reported. Here are some highlights from the report. Top 10 Paid Search Advertisers in Travel AdGooroo collected Google AdWords data for desktop and tablet users for 2012 and 2013. The competition is getting stiff and many sites saw a dramatic increase or decrease in their ranking from one year to the next. Booking.com led the way in 2013 with 793 million impressions, followed by TripAdvisor (781 million impressions) and Priceline (724 million impressions). Here...

Full article: http://searchenginewatch.com/article/2347118/Travel-PPC-T...

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