Yelp to Introduce Video Reviews by @submitexpress
Overall, this has the potential for great things. There are some downsides, like video-taped complaints to go along with written reviews, but coupled with Yelp’s check-in system there is little doubt about authenticity here. I also feel that video complaints can help better authenticate the validity of the reviews. For example someone posting a video of an incident, can confirm that something really happened. It may also help the business owners identify who posted the video so they can contact them to resolve the issue. Video reviews may actually have a positive impact on the reputation of businesses hurt by poor text reviews. However, I am sure many business owners would also hate this new feature.