30 Apr '14, 11am

Dive Into Google AdWords New Mobile App Promotion Capabilities

Dive Into Google AdWords New Mobile App Promotion Capabilities

SEM managers listened attentively to a webcast from Google headquarters last week. Many feared hearing an announcement that would rival enhanced campaigns . Thankfully, many of the new AdWords enhancements were positive and will provide additional capabilities for advertisers. One of the main areas of focus was mobile and the promotion of mobile applications. In the past, advertisers were limited to utilizing a site link to promote their app. These new features being rolled out through AdWords will provide additional promotional capabilities that surpass a small sitelink. Here's a deeper look into what is coming soon to AdWords. New Targeting Options: Google is taking this option form a user perspective and titling it 'Better Discovery'. This capability will allow you to target your app advertisement to users based on their behavior. From the type of app they use, their fr...

Full article: http://searchenginewatch.com/article/2342243/Dive-Into-Go...

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