29 Apr '14, 5pm

Media Buyers See Big Value in Multi-Platform Advertising: Multi-platform advertising is a hit with agencies a...

Media Buyers See Big Value in Multi-Platform Advertising: Multi-platform advertising is a hit with agencies a...

Cross-platform buying saw a big rise in spending between 2012-13 when 56% said they increased dollars spent on it. This year, according to the survey, could see a similar outcome with 56% saying they expect there to be an increase in dollars spent on cross-platform media buys. That's opposed to the 2% overall who said they believe there will be a decrease and 42% who said it would remain the same.

Full article: http://www.reelseo.com/media-buyers-see-big-value-in-mult...

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