29 Apr '14, 11am

Conquering Content Marketing, Step 5: Measurement

Conquering Content Marketing, Step 5: Measurement

Previously, on British Outfitters... Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email to steal ideas for an upcoming marketing campaign. The new campaign, aimed at resurrecting British Outfitters' tainted image, was centered around an Instagram video contest that would connect user-generated content with the company's new TV ads. Days before the campaign launch date Lisa received the news that a major competitor, American Denim, was launching an identical campaign led by her ex-boss, Don Makerfield. After looking into possible leaks, her IT team informs her that her email account was hacked. Coincidence? Join us as we wrap up this five-part series on Conquering Content Marketing. Did you miss the previous installments and want to catch up now? See: Conquering Content Marketing...

Full article: http://searchenginewatch.com/article/2341983/Conquering-C...

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