28 Apr '14, 4pm

5 Optimization Tricks That Are Always Overlooked

The impression share you currently hold for the keywords in a given campaign The impression share other companies hold for the keywords you are targeting in your campaigns The average position you currently have for the keywords in the campaign you selected The average position of competitors while appearing for your same keywords The overlap rate, which indicates how often a competitor shows up together with you on a search query for one of your keywords Position above rate, which indicates how often a competitor shows up above you in auctions for the keywords you target Top of page rate, which indicates how often you and your competitors appear on top of the page above the search results

Full article: http://www.searchenginejournal.com/5-optimization-tricks-...

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