28 Apr '14, 10am

Not sure what to do with your mobile ads? Here's a quick tip guide.

In my last article, “Matching Local Advertising to Consumer Intent ,” I encouraged local advertisers to consider the intent of the consumers that they wanted to reach with their advertising distribution sources. The same idea can be applied to mobile, including the types of advertising that best fits your desired action (i.e. an enticement for an in-store visit, such as a coupon; or establishing your business as a brand, associated with other similar content; or a phone call to set-up an appointment). Here are some mobile search options, with observations on when they are most effective at having a meaningful impact on consumers. SMS advertising SMS (Short Message Service), otherwise known as text messaging, was one of the earliest forms of mobile advertising and is still used today. In fact, Greg Sterling recently posted an article on Local Mobile Search which highlights ...

Full article: http://searchengineland.com/matching-mobile-ads-to-consum...

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