28 Apr '14, 5am

Pages with schema markup rank 4 positions higher in search results [study]

Schema.org was introduced about three years ago as the preferred markup for websites trying to communicate to search engines like Bing and Google what their pages were about. Less than 1 percent of websites have implemented Schema.org markup, according to recent findings by Searchmetrics. However, pages with Schema.org integration rank better by an average of four positions compared to pages without Schema.org markup, a study by Searchmetrics revealed. "It must be noted that this is not necessarily a causal relationship," Searchmetrics said in its report. "It may not be the case that pages are actually preferred by Google just because they provide schema integrations, and maybe the higher rankings can be explained by the fact that webmasters who use Schema.org integrations are one step ahead of the competition due to other factors that affect their rankings in a positive w...

Full article: http://www.seocentro.com/cgi-bin/rss/go.pl?uid=78526

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