27 Apr '14, 11am

How To Create a Video Content Marketing Strategy for YouTube

YouTube has just released their Creator Playbook for Brands . It's a 100 page document that advises brands on just how they can leverage the platform effectively. We are going to break the Playbook down for you over the next few weeks, starting with part one which is all about how to create a content marketing strategy. The big picture idea here is to figure out where you need to intersect your audience's passion points with your brands value proposition. What value is your brand providing and and how does that connect with what your target audience is really passionate and excited about? How do you make those two things work together? That's what your video content marketing strategy should revolve around.

Full article: http://www.reelseo.com/video-content-marketing-strategy-y...

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