31 Jan '12, 7pm

U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012

U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012

Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012 according to eMarketer . Mobile ad spending has been nearly doubling over the past couple years each and every year and this year is expected to follow suit. EMarketer estimates mobile advertising spending in the U.S. was around $1.45 billion in 2011. This represents an 89 percent climb from 2010 with an estimates spending in the mobile space of $769.6 million. This year, the U.S. mobile ad spending is expected to grow 80 percent to $2.61 billion. U.S. Mobile Ad Spending Share, by Ad Network, 2011 Google: $750 million (51.7 percent of total) Millennial Media: $90.9 million (6.3 percent) Apple (iAd): $92.4 million (6.4 percent) Others: $517.38 million (36 percent) Total: $1.450.7 billion (1...

Full article: http://searchenginewatch.com/article/2142758/U.S.-Mobile-...

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