31 Jan '12, 3pm

Report: Search Ad Spend To Rise 27% In 2012

Report: Search Ad Spend To Rise 27% In 2012

eMarketer study says that search ad spend is expected to grow 27% from 2011 to 2012, up from $15.36 billion to $19.51 billion. And by 2016, it is expected to reach almost $30 billion annually. Google will also retain dominate share of the search ad spend with 77.9% share, up from 74.4% share in 2011. By 2014, Google’s search ad share is expected to grow to almost 80% marketshare. Microsoft is expected to grow from 7% share in 2011 to 8.7% share in 2014. While Yahoo is expected to drop from 6.7% share in 2011 to only 3% share in 2014. The chart below shows overall search ad spend growth in dollars and as a percent increase overtime: The chart below shows the overall search ad spend growth by search site: The chart below shows search ad market share by search site over time: Related Stories: Nearly 90% Of Twitter Users Follow Brands & Just 10.9% Of Users Find Promoted Tweets...

Full article: http://searchengineland.com/report-search-ad-spend-to-ris...

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