31 Jan '12, 6am

5 Steps To Bootstrapping Your PR Efforts

it's nice to see you posting again in the blog after such a long time, and with such a great post. What you describe, IMO, doesn't differ that much from what we usually do when it comes to outreach bloggers or web masters. If you think it, when we do outreach a blog, we tend to get to know well what it really talks about, its style, the personal idiosincrasies of the bloggers. We follow him on Twitter and usually we start our outreach there, somehow as it was a natural consequence of the many conversations we have shared with him. Therefore, the problem when it comes to outreach news sites and doing corporate PR is mostly psychologic from a link builder front. You know: trying to reach Wired or the New York Times psychologically it is not the same than reaching a blogger expert in your niche but, let's say so, less "glamourous". The reality is that those sites (oh... the G...

Full article: http://www.seomoz.org/blog/5-steps-to-bootstrapping-your-...

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