30 Jan '12, 7pm

AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

When you start analyzing Search, Plus Your World, you’ll realize there are three sets of search results. First, you have the default personalized results. This is where your social activity will influence your search results, but you will still have traditional search results mixed in. The second set of results, which can be accessed via a toggle button in the upper right-hand portion of the screen, is the un-personalized search results. This will clear any social personalization. The third, and most powerful, is the “pure” personalized results. This is where the entire search results are personalized via your social connections. From an AdWords perspective, each “view” provides its own advertising opportunities, and I’ll cover more about this below.

Full article: http://www.searchenginejournal.com/adwords-plus-your-worl...

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