30 Jan '12, 5pm

8 Quick Ways to Increase Your AdWords CTR

8 Quick Ways to Increase Your AdWords CTR

There are times you just want to increase your click-through rates. You might need to raise it to help Quality Scores, increase traffic, or gain visibility for a new product. Often by just raising click-through rates, you might not be raising your conversion rate. You can even decrease your conversion rates with ads. However, we’re going to focus on raising click-through rates regardless of how it affects other metrics. As always, you should be testing this for yourself to see what helps your overall account’s goals. Adding An Extension One of the easiest ways to increase click-through rate that also helps conversion rate is to use ad extensions. Ad extensions will help you take up more real estate on the page and show additional information with your ads. You can add extensions for local, social, products, and there is even a beta contact and subscription extension. If yo...

Full article: http://searchengineland.com/8-quick-ways-to-increase-your...

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