29 Jan '12, 5pm

Reach and Frequency: SEO Secret to Brand Building on Google?

Reach and Frequency: SEO Secret to Brand Building on Google?

For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. That is to say, you might pick your top 50 keywords, dump these into a rank checker, run a report monthly, and determine whether these 50 keywords moved up successfully or fell in the search rankings. SEO Evolution We evolved. We: Incorporated reports on link building efforts. Started to incorporate increases in natural/organic search traffic from our web analytics reports. Started breaking out branded versus non-branded keyword traffic. Started looking at conversion rates (what percentage of our organic search visitors were completing lead forms and/or buying products from our site). Incorporated call-tracking and looked at conversion path, to include multi-channel conversion tracking . What’s Next? As s...

Full article: http://searchenginewatch.com/article/2142065/Reach-and-Fr...

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