29 Jan '12, 4pm

Study: Reviews And Images Drive Clicks In Mobile

Study: Reviews And Images Drive Clicks In Mobile

Reviews and other social signals grab attention: “If a business website is listed in any position other than the top three, and the listing does not include any social signals, it will be relatively ignored, especially if there are other listings that do have social signals.” Reviews drive clicks: “Positive reviews on the Google Places iPhone app were the biggest single factor we observed that determine which listings got clicks and which did not.” Volume of reviews matter: Mediative found “that 29 of the 47 clicks went to listings that had at least four reviews.” Images matter too: “People . . . look at the images to see if the business looks trustworthy.” The type of image may matter as well: “We recommend giving the image that accompanies a listing some special consideration, and remember that an image that might work on a desktop might not work so well when reduced to ...

Full article: http://searchengineland.com/study-reviews-and-images-driv...

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