29 Jan '12, 9am

Four Basic SEO Qualities to Perfect

Search engine optimisation is incredibly complex. There are so many strategies, techniques and tactics that can be employed to help organically improve a businesses search engine visibility that it can be easy to forget some of the basic principles that are equally as essential. In this blog I’ll discuss a few of those basic principles that often act as the foundation of an SEO strategy and if neglected could potentially slow the rate of growth that search engine optimisation can achieve. As with most web strategy related concepts, the place to start is with content. Prepare a Content Strategy Content is now considered to be one of the most important elements in an SEO strategy . It serves multiple purposes; to win links, to build brand awareness, to attract the search engines to index more often and to strengthen a social media marketing strategy. Before engaging in an in...

Full article: http://www.seoconsult.com/seoblog/seo-strategy/four-basic...

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